How Web Design Impacts your Business
These days it’s critical to have an updated Website for your business. Having an outdated website looking like it’s from the 1990’s can be a turn off and hinder your business.
Today we have Peter, the founder of Jobbly, giving us insight on how website design can impact your business and bottom line.
In this interview learn:
- Importance of User Flow
- How Website Design can affect your bottom line
- Differences in Organic Searches and Marketing
- Search Engine Optimization
How do you guys help others?
Mostly we do website development design, application development, SEO, ASO, online marketing, and other cross-platform social media promotions. We now work with over 1,000 clients across the states.
To have a strong online presence, you need a well polished, professional website that’s easy to navigate. You also need to give value, giving quality content to engage the viewer long enough to want to do business with you.
For severely outdated websites, what can you do to improve it?
Typically we make business websites mobile responsive and SEO responsive. One site was an e-commerce site which looked like it was outdated by 5 years. Basically we gutted the site and revamped the entire User Flow. We redesigned it to be mobile responsive as well. After the overhaul, they took off and became more popular. Their conversion rate for new users and shoppers was improved by a factor of 3.
The user flow is when you optimize to eliminate as much friction as possible. In this case, optimizing the e-commerce site, we made it simple for people to make purchases. There are many steps involved in purchasing a product. You select items to put in your cart, then you have to fill out personal information for shipping and payment, go to the checkout page, and finally confirm the purchase. Typically about 5-6 steps for the checkout process. Modern sites should only take 2-3 steps. Users should be able to make purchases within 2-3 clicks. Amazon does an excellent job of this by having only 1 step with their “1-Click” checkout.
So User Flow is simplifying navigation for viewers?
Yes, Absolutely. You want to remove as much friction as possible from achieving your goal. If your website’s goal is to have people enter their information and submit a form, you want to make it as simple as possible, eliminating unnecessary clicks or pages they go through. Make it 1 click instead of 4-5 clicks to achieve your goal.
Have you seen small businesses use this increase business?
Yes, but not significantly. There are many different ways to gather people to your website. Unfortunately, many entrepreneurs and small businesses do not have the know-how to attract massive amounts of people to their site.
They know how to build a product or offer great services, but they don’t know how to advertise it properly to attract people. There is an average of 500 applications being released a day, and there are millions of websites online. So the question is, how do you get your site to stand out in the sea of competition?
First, How can you get all the search engines to recognize you?
Second, How are you able to get people to find you? Is it through advertising or through organic searches? With organic searches, your site is not going to be on the top page unless you do heavy promotion and SEO.
The best way would be through Search Engine Optimizations, correct?
Well not necessarily, it really depends on the industry and the business model.
Some clients we work with don’t even care about SEO. Some only focus on SEO and get most of their traffic from SEO. It really depends on the strategy. With applications for instance, it’s all about advertising. It’s very difficult for applications to get popular through organic downloads, unless it was executed and developed very, very well.
Organic downloads and searches?
Organic means natural.
An organic search is when they type in a keyword and your page pops up and they click on your site. Or if they found your site from another website through backlink, such as from a blog they were reading.
A self funnel or redirecting clients to your website is not organic, that’s usually done with marketing and advertising.
What would you say is more important for people to focus on?
It depends on your budget and your goals. Is your goal to direct people to sign up for membership, to download something, or to make a purchase? Do you just want to collect an email list for newsletters? Or is your goal to increase visibility?
You need clarity to define your purpose and goal first.
But generally speaking, a basic fundamental SEO is needed for every business. You need to let search engines know what your website does and what services you offer through titles and descriptions. Those are very basic. The Search Engines “crawls” your page looking for these specifics to rank your page.
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