No one likes to feel like they are running in place without getting anywhere. Sometimes mere success just isn’t good enough. You want to be hitting home runs at each bat. But to do that you need to be consistently growing your client base. As any business owners know, the quest to find clients can be a tiring one.
Successful streaks can abruptly come to an end. Tactics that were working successfully just a couple of months ago may no longer be yielding the same level of positive results. So, what do you do?
There are some tried and true methods that many professionals have successfully used to charge up their lead generation efforts. If you haven’t tried any of these sales and lead boosters, start implementing them and see how they work for you:
Connect with Other Professionals Regardless of their Field
You know the old saying: “It’s not what you know. It’s who you know.” There is certainly truth to that. Networking with other professionals is a solid way to gain new leads because you’ll be putting yourself in a position to gain referrals. Because you’re gaining these referrals from other professionals who are conscious of the value of their reputation, you know these leads will be high quality.
They clearly trust you to take care of their current client, and you want to live up to that trust. By forming these relationships, you’ll develop more constant sources of referral business. Also, it’s simply beneficial to grow your network for the moral support. Having people to turn to for advice and influence can have positive effects on your business in more intangible ways.
Thought leadership is a relatively new term, but its roots are as traditional as they come. What marketers mean when they refer to a thought leader is someone who gets themselves out there and publicly share their expertise.
As many academics have learned throughout their careers, publications are how you make your name. They are proof that you are a trusted authority on your particular subject. Writing a whitepaper on something you’ve been working on or developing case studies can be very beneficial to your business.
Case studies prove to potential clients that you get results. They are also shareable content that are perfect for your social media networks. E-books are another avenue you can pursue. With the prevalence of devices like Kindles and iPads, they are perfect for consuming during the morning commute. You may even want to offer free e-books if you think the time spent on them would be worth it for the leads. Everything is an investment, after all.
Interactive Marketing Events
But, the world has moved beyond just books. You’ll need to have a multimedia minded approach to get your name out there. Things like webinars and Google Hangouts are great ways to have “virtual meetings” or deliver presentations that can then be saved for continual use. If you record your Hangouts session, you can then upload it to your YouTube account for leads in the future.
If someone comes across it, they may reach out to you months after you originally hosted the Hangout. Again, they make great content for your social networks. Webinars are good if you want to host many people at once. Everyone can call in and ask questions regarding your presentation. They’ve long been a popular marketing tactic, as well as an organizational one.
This may be niche specific, but if you’re creative you may find that you have material for informational videos. With over a billion users, YouTube is easily the most popular video platform. Many search YouTube to find out how to do things, from changing a tire to building a computer. It stands to reason that there are people searching for videos related to your specialty. If your industry is lacking in easily digestible content, this could be the space for you to find more clients.
Investing in good old fashioned advertising space is still an effective tactic, though it’s been updated for the digital world we live in. Google Adwords is the most popular Pay Per Click platform thanks to the ubiquity of Google. By placing your business at the very top of Google’s search results, you can attract potential leads to your business.
Even better, this isn’t just random traffic. These are people being served your ad because they searched for something related to your business and they clicked through to find a solution. A Google Adwords campaign can get costly, though. So, you may want to start with a conservative strategy.
Finding clients doesn’t have to be stressful. There are many different ways to enter into new markets thanks to the internet. Whether it’s social networks, Google Hangouts, multimedia content, or paid ads, you can reach more people than ever before.